As far as the setup goes, the market hall won’t really be a Ferry Building clone - instead, McEnery describes it as more of a massive, family-friendly “entertainment venue,” with a huge bar in the center, an upstairs banquet hall, lots of big-screen TVs for sports viewing, and an indoor stage for live music and other kinds of shows. Under the current timeline they’re targeting, construction would begin in earnest at the start of 2020, and an initial batch of around a dozen food kiosks would be ready to open by summertime, Crema explains. “Hopefully people won’t think it’s the boy crying wolf.” “We wanted to make sure everyone knew that we had our teeth sunk into this thing,” McEnery says. That’s why he and fellow developer Greg Crema held off on releasing very many details about the project until now: They wanted to get contacts signed, have drawings and renderings completed, and, perhaps most importantly, lock in a splashy first batch of tenants. And unlike previous incarnations of the proposed food hall, this time around, the project has come far enough along that some of the Bay Area food scene’s buzziest names have already signed on to participate - a lineup of chefs that includes Reem Assil ( Reem’s), Preeti Mistry ( Juhu Beach Club), and Matt Horn ( Horn BBQ).ĭeveloper John McEnery IV, who operates two similar market halls in San Jose and Santa Cruz (the San Pedro Square Market and Abbott Square Market, respectively), says he understands if some Oaklanders feel skeptical that things will turn out any differently for the Jack London Square food hall this time around. But knock on wood: Hopefully all that will change this summer with the launch of Oakland Assembly, a 40,000-square-foot, two-level market hall that’s slated to open at 55 Harrison Street. And for 15 years, various iterations of the project have stuttered, stalled, and just flat-out never materialized. Fifteen years have passed since real estate developers first hatched the idea of opening a gigantic, Ferry Building-style food hall on Oakland’s Jack London Square waterfront.
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